A Mega History of a Mega Brand
Mega Global Corporation is a leading manufacturer and distributor of canned goods. It is the company behind MEGA SARDINES – the Number 1 Sardines Brand in the Philippines, and other innovative, high-quality and value-for-money products namely, MEGA CREATIONS Premium Sardines, MEGA TUNA, MEGA PRIME Canned Fruits and Vegetables, MEGA MACKEREL and PRIMO Sparkling Juice.
Early fishing days in Bicol area. Wilmar Fishing was established.
The fishing group relocated to Zamboanga.
Supplied to Manila-based canneries.
The company was renamed Mega Fishing Corporation.
Ayala canning plant was built in Zamboanga City and became operational in year 2000.
Fish meal plant was built.
Mega Sardines brand was launched.
Because of its trademark catching-to-canning process, Mega Sardines’ was the first and only one to claim “the freshest sardines in a can”proposition.
Talisayan canning plant was built.
Launch of “Tatak Barko, Tatak Sariwa” campaign featuring Cesar Montano.
First sardines brand to launch easy-tear pouch.
Initially tried to operate using fish pump technology.
Launched several innovations in the fishing and canning industry and eventually giving
Mega Sardines brand an edge versus its competitors.
Mega Sardines achieved Brand Used Most Often (BUMO) status versus major players based on PSRC UAI Study.
The company was again renamed as Mega Global Corporation to reflect its quest for globalization.
Mega Sardines launched “Sari-sari ang Sarap Campaign”.
Launched “Mega Sariwa, Mega Sarap. Tatak Barko.” campaign with a new endorser Piolo Pascual.
Mega Global entered the Canned Fruits and Vegetables category with Mega Prime Quality.
Mega Global launched new projects to cement its leadership in the market.
Formally opened the
Mega Global Distribution Center in Valenzuela.
Launched the first-ever National Sardines Day in November 24.
Mega Sardines remained to be the Number 1 Sardines Brand in the Philippines, based on Kantar Worldpanel 2020.
Celebrated 45 years in the business.
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